Barry Jenkins Directs Prada's Cinematic FW26 "Simple Stories" Campaign

Prada unveiled its Fall/Winter 2026 campaign, titled “Simple Stories,” on March 18, 2024, emphasizing the extraordinary within the ordinary. The project was conceived by Miuccia Prada and Raf Simons and directed by Oscar-winning filmmaker Barry Jenkins. The campaign captures fragments of implied narratives through both still and motion imagery, aiming to reframe domestic intimacy and blur the lines between performance and real-life gestures.

The international cast features actors Hunter Schafer, Troye Sivan, Kelvin Harrison Jr., and Chen Haoyu. These individuals inhabit reflective, personal environments within the campaign's visuals. The creative direction for the "Simple Stories" campaign was handled by Ferdinando Verderi, continuing Prada's established practice of merging fashion with cinematic storytelling.

This initiative presents Prada's FW26 collection not only as a visual identity but also as an invitation for deeper discovery. The campaign's approach highlights Prada's commitment to artistic collaboration and its use of film to explore themes relevant to its collections. The campaign's visuals were shared via Prada's official Instagram account, with a full gallery available on Hypebeast.