A24's 'Backrooms' Movie Hits Digital July 14

A24's critically acclaimed film, 'Backrooms,' is set to be released for digital purchase and rental on Tuesday, July 14. This marks a 46-day theatrical window for the movie, which has achieved the status of A24's highest-grossing film both domestically and globally. The film, directed by YouTube content creator Kane Parsons, exceeded initial box office expectations, which had been tracking between $20 million and $30 million for its opening weekend. Its eventual opening performance surpassed these projections, establishing a new record for the production company.

The digital release date of July 14 allows audiences to access 'Backrooms' at home shortly after its theatrical run. The film's success underscores the growing influence of online content creators transitioning to mainstream filmmaking. Kane Parsons, who gained prominence for his 'Backrooms' series on YouTube, has translated his vision to a larger scale, resonating with a broad audience.

The movie's performance has been a significant event for A24, a studio known for its distinctive and often critically lauded filmography. The unprecedented box office success of 'Backrooms' positions it as a standout title within the company's portfolio. The transition to digital platforms will enable wider accessibility for viewers who may not have seen the film in theaters.