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The Points Guy••4 min read

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Avis Preferred Loyalty Program Details for Earning and Redeeming

Avis Preferred Loyalty Program Details for Earning and Redeeming

The Avis Preferred loyalty program is a free membership service designed to enhance the rental car experience for frequent Avis customers. By joining, members can often bypass traditional rental counters, proceed directly to their vehicle, and benefit from various discounts and reward-earning opportunities on Avis rentals. The program is accessible to individuals aged 25 and older in the U.S., its territories, and Canada, with potential variations in age requirements for other global regions. This program aims to streamline the rental process and provide tangible benefits to its members.

Avis Preferred features a tiered structure, comprising a base member tier also named Avis Preferred, and two published elite tiers: Avis Preferred Plus and President's Club. Qualification for these elite tiers is based on rental activity within a calendar year, specifically the number of rentals or the total amount spent. To achieve Avis Preferred Plus status, members must complete 10 rentals or spend $4,000. The higher tier, President's Club, requires 20 rentals or $6,000 in spending. These thresholds are designed to reward the most frequent and highest-spending customers with enhanced benefits. The program also offers accelerated earning rates on accessories, with base members earning 2 points per dollar, Avis Preferred Plus members earning 2.5 points per dollar, and President's Club members earning 3 points per dollar on accessory purchases.

Earning rates for standard rentals differ across the tiers. Base Avis Preferred members earn 1 point per dollar spent on rentals. This rate increases to 1.25 points per dollar for Avis Preferred Plus members and further to 1.5 points per dollar for President's Club members. These differentiated earning rates incentivize customers to increase their rental frequency and spending to reach higher tiers and accumulate points more rapidly. Points earned through the program can be redeemed for future rentals, offering a direct financial benefit to loyal customers. The program's structure encourages sustained engagement with the Avis brand by offering escalating rewards and privileges.

Beyond standard earning and redemption, Avis Preferred offers significant perks associated with its elite tiers. Base members benefit from skipping the line at most rental locations. Avis Preferred Plus members receive a one-car class upgrade when reserving a midsize or larger vehicle, subject to availability. The top-tier President's Club members enjoy a two-car class upgrade for qualifying reservations, a dedicated support phone number for enhanced customer service, and guaranteed availability for booking up to a full-size vehicle when reservations are made at least 24 hours in advance. A notable pathway to achieving elite status without meeting rental or spending requirements involves holding elite status with partner airlines or possessing a premium travel rewards credit card. This reciprocal benefit allows travelers to leverage their existing loyalty in other travel sectors to gain advantages within the Avis rental car ecosystem, further integrating the program into a broader travel strategy.

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