Australians to pay at least 20% more for iPads and Macbooks after Apple hikes prices citing AI

Apple increased prices for Macbooks and iPads in Australia on June 26, 2026, attributing the hikes to an AI-driven cost increase for computer parts. The 13-inch Macbook jumped from $1,799 to $2,099, representing a 16.7% increase, while iPad prices saw a 25% surge. The iPhone lineup remained unaffected by this specific price adjustment. This move by Apple follows a broader trend of price increases across various electronic devices, with Microsoft also raising Xbox prices overnight. Industry experts anticipate that Apple may extend these price hikes to its flagship iPhone products later in the year, further impacting consumer electronics costs. The company's statement cited the escalating costs associated with advanced computing components, influenced by the rapid development and integration of artificial intelligence technologies in manufacturing and supply chains. This situation presents a significant shift in consumer electronics pricing, directly impacting the Australian market.