Atlantic Coast Mortgage Appoints Keith Cross SVP of Builder Relations

Atlantic Coast Mortgage (ACM) announced on Monday, May 20, 2024, the appointment of Keith Cross as its new Senior Vice President of Builder Relations. In this role, Cross will be responsible for expanding the mortgage lender's existing relationships with homebuilders and identifying new avenues for collaboration within the new home construction sector. His appointment signifies ACM's strategic focus on strengthening its ties with the builder community and enhancing its offerings for this crucial market segment.

Cross brings over two decades of extensive experience in new home sales, real estate, sales leadership, and builder operations to his new position. Prior to joining ACM, he spent more than a decade at Beazer Homes, a national homebuilder, where he held significant senior sales and operational leadership roles. This prior experience at a major homebuilder is expected to provide ACM with valuable insights into the needs and challenges faced by construction partners. His responsibilities at ACM will include working closely with builder partners and collaborating with ACM's internal loan officers to enhance builder-focused resources, provide dedicated support, and drive business development opportunities.

Jon Coy, president and co-founder of Atlantic Coast Mortgage, expressed enthusiasm for Cross's addition to the team, stating in a company release that "Keith brings a valuable combination of builder experience, sales leadership and a strong commitment to serving both partners and homebuyers." Coy further elaborated that Cross's expertise will be instrumental in building stronger relationships, creating more opportunities for ACM's loan officers, and ultimately delivering an improved financing experience for both builders and their prospective buyers. Throughout his career, Cross has demonstrated a track record of leading sales teams, successfully supporting the launch and sellout of new home developments, and working to fortify lender relationships, according to the company's statement.

Cross himself conveyed his excitement about joining ACM, noting, "I’m excited to join ACM and help strengthen the connection between builders, loan officers and homebuyers." He highlighted ACM's platform, coupled with its dedication to partnership, service, and growth, as a robust foundation for expanding relationships and delivering substantial value throughout the homebuilding industry. Founded in 2011, Atlantic Coast Mortgage is a licensed mortgage lender specializing in originating residential mortgage and construction loans. The company currently holds licenses in 42 states and Washington, D.C., and operates 46 branches strategically located across the Mid-Atlantic, Southeast, and Midwest regions of the United States. As of the year-to-date, ACM has facilitated a loan volume of $1.51 billion, encompassing over 3,600 units, according to Modex data.