AppleCare Plus Prices Rise for Macs and iPads

Apple is reportedly raising the prices for its AppleCare Plus extended warranty service for new Mac and iPad customers. The price increase, which is expected to go into effect soon, will add $0.50 per month or $5 per year to the cost of a new AppleCare Plus plan for these devices. Existing subscribers will not see any changes to their current plans.

This adjustment in pricing was reported by Bloomberg's Mark Gurman, who cited sources familiar with the matter. The report indicates that the new pricing structure will affect new sign-ups for AppleCare Plus coverage on Macs and iPads. For example, a plan for a new 13-inch MacBook Air, which previously cost $169, might see an increase under the new structure. Similarly, iPad plans are also slated for a price hike.

AppleCare Plus provides extended warranty coverage and accidental damage protection for Apple devices. The service typically covers up to two incidents of accidental damage, each subject to a service fee. The exact new pricing for specific Mac and iPad models has not yet been officially announced by Apple, but the report suggests a consistent increase across the board for new enrollments. This move by Apple could be part of a broader strategy to adjust service revenue streams or to better align pricing with the cost of providing support and repairs.