Andrea Zapata Joins VideoAmp as SVP, Agency Partnerships

Andrea Zapata joined VideoAmp this week as Senior Vice President of Agency Partnerships. Zapata, who has extensive experience in audience research and measurement, will be responsible for leading VideoAmp's engagement with media agencies and advertisers. This appointment comes as VideoAmp, an emerging measurement technology firm, seeks to challenge established players like Nielsen in the media measurement landscape.

VideoAmp aims to provide media companies with alternative methods for audience measurement and to demonstrate advertising effectiveness. The company is part of a group of new measurement technology firms looking to gain traction with clients who have historically relied on traditional measurement services. Zapata's role will be crucial in building and nurturing these critical relationships within the advertising ecosystem.

Zapata's background in audience research and measurement positions her to effectively communicate VideoAmp's value proposition to agencies and advertisers. Her leadership is expected to drive the adoption of VideoAmp's measurement solutions, which are designed to offer more granular insights and better performance metrics for advertising campaigns. The company's objective is to offer a more modern and data-driven approach to understanding viewership and ad impact.