Pokemon and G-SHOCK Launch 30th Anniversary Watch

Casio officially unveiled the Pokémon x G-SHOCK GA-110PKM-7A watch this week, commemorating the 30th anniversary of the Pokémon franchise. This marks the first collaboration between Pokémon and the G-SHOCK flagship line, following prior partnerships with the BABY-G series.

The special-edition timepiece features a translucent resin bezel and band, complemented by a white center case and accented with red, blue, and green details inspired by the original Pokémon game releases. The dial incorporates a Poké Ball-styled inset dial at the 9 o'clock position, with an indicator hand designed to resemble Pikachu viewed from behind. The watch band displays 29 different Pokémon, ranging from the first partners of Kanto to Paldea, along with Pikachu and Eevee. The mythical Pokémon Mew is featured on the band loop, bringing the total to 30 monsters.

To further celebrate the milestone, a custom 30th-anniversary Pokémon logo is engraved on the case back. The watch is presented in exclusive packaging shaped like a Poké Ball, enclosed within an outer box featuring the signature 30-Pokémon motif. The Pokémon x G-SHOCK GA-110PKM-7A is priced at $270 USD and is scheduled for a worldwide release this month. Pre-orders in the US will be available on the brand's official website, at the G-SHOCK Soho Store, and through select authorized retailers.