Amazon Sells Kindle Page-Turn Buttons for $35

Amazon has introduced new Kindle e-readers, redesigning the lineup with a completely flat front and seam-free construction, reminiscent of smartphone aesthetics. These new models are available in various colors, including ube, alpine sky, and seaglass green. Notably, the latest Kindles, like recent iterations, do not feature physical buttons for page turning. This design choice follows Amazon's decade-long process of phasing out physical buttons, which began with the Kindle Touch in 2011 and culminated in the discontinuation of the Oasis, the last model with physical page-turn buttons, in October 2024. Despite the removal of integrated buttons, Amazon is now offering accessories to reintroduce this functionality. Customers can purchase a $35 Kindle Bluetooth clicker or an $80 Page-Turn Cover, which includes physical buttons for advancing pages. The Page-Turn Cover is compatible with special edition models. This move by Amazon is particularly interesting given user feedback, as some readers apparently miss the tactile experience of physical buttons. In 2025, Amazon introduced a 'Double Tap to Page Turn' gesture for the 2024 Kindle Paperwhite and Kindle Colorsoft models. This gesture allows users to tap the sides or back of the device to advance to the next page, but it only supports forward page turning, not backward navigation. The company's decision to offer button accessories after a prolonged period of their removal suggests a response to user demand or a recognition of the utility of physical controls for a significant portion of its customer base. Amazon claims that Kindle sales have experienced double-digit growth worldwide for three consecutive years. In 2025 alone, readers consumed over 720 billion pages, highlighting the extensive usage of the devices. The new basic 6-inch Kindle is priced at $150 and comes with 16 GB of storage and an impressive battery life of up to six weeks. The device also boasts accelerated book-opening speeds. The introduction of these button accessories, priced at $35 for the clicker and $80 for the cover, represents a strategic pivot to cater to user preferences for physical interaction, even as the core device design has moved towards a buttonless interface.