Amazon MGM Studios Hires Pia Barlow for Series Marketing

Amazon MGM Studios announced this week the appointment of Pia Barlow as its new Head of Original Series Marketing. Barlow, who previously held a significant role at HBO Max, will commence her new responsibilities on August 3. In this capacity, she will be responsible for directing all marketing initiatives for Prime Video's U.S. and Global Original Series.

Barlow will report directly to Sue Kroll, the global head of Amazon MGM Studios. Her tenure at HBO Max involved extensive experience in marketing original content, a background that Amazon MGM Studios aims to leverage for its expanding slate of Prime Video series. The studio has been actively bolstering its executive team to support its ambitious content strategy.

This strategic hire underscores Amazon MGM Studios' commitment to enhancing the visibility and reach of its original programming. By bringing in an executive with proven success in marketing premium television content, the studio signals its intent to compete more aggressively in the streaming landscape. Barlow's expertise is expected to play a crucial role in driving viewership and critical acclaim for upcoming and existing Prime Video original series.