Amazon MGM Studios Hires Theatrical Marketing Head for UK & Ireland

Amazon MGM Studios has appointed Chris Besseling as its new Head of Theatrical Marketing for the United Kingdom and Ireland. Besseling, who previously held roles at eOne, Pathé, and True Brit, will be based in London. He will report to Charlie Coleman, the Head of International Theatrical Marketing, as Amazon MGM Studios continues to expand its global film distribution and marketing infrastructure.

The hire signifies Amazon MGM Studios' commitment to strengthening its presence in key international markets. The studio aims to leverage Besseling's experience to drive theatrical releases and build a robust marketing strategy within the UK and Irish markets. This move is part of a broader effort by Amazon MGM Studios to establish a comprehensive international film team capable of supporting its growing slate of theatrical releases.

Besseling's appointment follows a series of strategic hires designed to bolster the studio's international theatrical operations. The company is actively building out its capabilities to effectively market and distribute films on a global scale, indicating a significant investment in its theatrical division. The focus on the UK and Ireland suggests these regions are considered crucial for the studio's international growth strategy.