Alon Shtruzman & Scott Einbinder Launch New Short Media

Alon Shtruzman, formerly of 5X Media, and Scott Einbinder have launched New Short Media, a new company dedicated to producing micro-series for vertical video platforms. The venture has secured funding from a consortium of investors. New Short Media aims to attract established content creators, actors, and creative talent to produce premium, innovative short-form series specifically designed for vertical storytelling.

The company's focus on vertical storytelling aligns with the growing trend of short-form video consumption on mobile devices. By bringing brand-name talent to this format, New Short Media intends to elevate the quality and appeal of micro-series. The specific details of the "consortium of investors" were not disclosed, nor were the initial projects or creators that New Short Media plans to partner with.

Shtruzman and Einbinder bring extensive experience in media production to this new endeavor. Their previous work at 5X Media involved various content initiatives, and this new venture signifies a strategic pivot towards the burgeoning market of short, mobile-first video content. The launch positions New Short Media as a competitor in the evolving landscape of digital media production, where short-form content is increasingly dominant.