Made Up Stories Launches Australian Production House The Set Up

Alison Hurbert-Burns, the former content chief at Binge known for commissioning the popular series "Colin From Accounts," has partnered with Bruna Papandrea and Steve Hutensky's production company, Made Up Stories, to launch a new Australian production business named The Set Up. Hurbert-Burns will serve as the Chief Executive Officer of The Set Up, with Papandrea and Hutensky joining her as co-founders. This venture marks a significant expansion for Made Up Stories into Australian-based production, leveraging Hurbert-Burns's extensive experience in the local media landscape. The Set Up aims to develop and produce a slate of premium content for the Australian and international markets. Made Up Stories, founded by Bruna Papandrea, a producer recognized for her work on films like "Wild" and "The Undoing," and Steve Hutensky, has established a strong international reputation for producing critically acclaimed and commercially successful projects across film and television. The company has a history of championing female-led stories and working with diverse creative talent. Alison Hurbert-Burns brings a wealth of experience from her tenure at Binge, a prominent Australian streaming service operated by Foxtel. During her time as content chief, she was instrumental in commissioning original programming that resonated with audiences and garnered critical attention. Her role at Binge involved overseeing content strategy, development, and acquisition, making her a key figure in the growth of Australian original content on the platform. The launch of The Set Up signifies a strategic move to capitalize on the increasing demand for high-quality Australian storytelling. The establishment of The Set Up is poised to create new opportunities for Australian writers, directors, and actors, fostering local talent and contributing to the nation's vibrant creative industries. The partnership between Hurbert-Burns's local expertise and Made Up Stories' international reach and production capabilities is expected to result in a diverse range of projects. The specific types of content The Set Up will focus on have not yet been detailed, but given the backgrounds of the co-founders, it is likely to include drama series, feature films, and potentially other formats. The venture is positioned to benefit from the ongoing global interest in content originating from Australia, which has seen a surge in international co-productions and distribution deals in recent years. The Australian production sector has been a significant contributor to the country's economy and cultural output. Initiatives like The Set Up are crucial for maintaining this momentum and providing a platform for Australian stories to be told and seen worldwide. The collaboration between these established figures in the industry underscores a commitment to creating impactful and engaging narratives.