AI Search In 2026: Five Findings From 300 Enterprise Marketing Execs

The findings, published this week, indicate that 78% of these executives expect AI-powered search to become a primary tool for information discovery within their organizations. A notable 65% believe that AI search will fundamentally alter their digital marketing strategies, necessitating a pivot towards more conversational and context-aware content creation.

Furthermore, 55% of respondents foresee a decline in traditional SEO practices as AI search engines prioritize direct answers and synthesized information over keyword rankings. The survey also revealed that 42% of marketing leaders are already experimenting with AI search functionalities for market research and competitive analysis, with plans to scale these efforts by the end of 2025.

Concerns were raised by 38% regarding the potential for AI search to create information silos, highlighting the need for robust internal knowledge management systems. The executives also pointed to the increasing importance of data privacy and ethical AI deployment, with 70% stating that transparency in AI algorithms will be a critical factor in their adoption decisions.