Olive Garden Revives Never-Ending Pasta Pass After 7 Years

Olive Garden announced this week that it is reviving its highly sought-after Never-Ending Pasta Pass, a promotion that allows customers unlimited access to the restaurant's pasta dishes for seven weeks. This marks the first time the deal has been offered since 2019. The limited-edition passes will be available for purchase starting January 17, 2024, at 3:00 PM EST.

In 2019, the Never-Ending Pasta Pass sold out in "milliseconds," indicating significant customer demand for the promotion. This year, Olive Garden is limiting the availability to only 10,000 passes to manage demand and ensure a positive experience for passholders. The pass will be valid for seven weeks, from the date of activation, and covers all of Olive Garden's classic pasta entrees, including Spaghetti, Fettuccine Alfredo, Lasagna, and more. It does not include add-ons like chicken or shrimp, nor does it cover beverages or appetizers.

The revival of the Never-Ending Pasta Pass is a strategic move by Olive Garden to drive traffic and engagement during a typically slower period. The promotion generated substantial buzz and social media attention in its previous iterations. Customers who successfully purchase a pass will receive a digital pass via email, which they can then present to their server at any Olive Garden location in the U.S. during the promotional period. The company has not disclosed the price of the pass for 2024, but it was priced at $100 in 2019. The limited quantity is expected to create a sense of urgency and exclusivity, mirroring the rapid sell-out of the past.