ADAM ET ROPÉ Releases Exclusive Mackintosh HUMBIE SL GTX EX Coat

ADAM ET ROPÉ, a select shop and brand managed by JUN, has announced the launch of an exclusive coat developed in partnership with the venerable British brand Mackintosh. This collaboration centers on the HUMBIE SL, a popular model for both male and female consumers, which has been re-envisioned as the HUMBIE SL GTX EX. The key modification is a significantly shorter length, transforming the coat's silhouette to be wearable as a jacket. The design meticulously preserves the authentic details characteristic of the original HUMBIE model. These include flap pockets that are reinforced with rivets, ensuring durability and a classic aesthetic, and a chin strap that can be detached, offering versatility in styling and wear. To achieve a more streamlined and contemporary appearance, the number of buttons on the coat has been reduced to four. The material chosen for the HUMBIE SL GTX EX is wool melton, selected for its smooth, lustrous finish, which contributes to the coat's premium feel and sophisticated look. The coat will be available in two classic colorways: black and navy, providing options that are both timeless and versatile for various wardrobes. The official release date for the HUMBIE SL GTX EX is set for September 26, which falls on a Saturday. Consumers will be able to purchase the exclusive coat at all ADAM ET ROPÉ physical store locations and through the brand's official online store. The retail price for the HUMBIE SL GTX EX is set at ¥169,400, which includes tax. This collaboration highlights ADAM ET ROPÉ's strategy of partnering with established heritage brands to offer unique, updated interpretations of iconic pieces, appealing to a discerning customer base that values both tradition and modern design. Mackintosh, founded in 1823, is renowned for its waterproof fabrics and classic outerwear, making it a fitting partner for this project aimed at creating a distinctive outerwear piece. The HUMBIE SL GTX EX is positioned as a statement piece that bridges the gap between traditional tailoring and contemporary fashion trends, offering a fresh perspective on a beloved silhouette. The decision to shorten the length and reduce the button count are deliberate design choices aimed at enhancing wearability and modern appeal, making it suitable for a wider range of occasions and styling possibilities. The use of high-quality wool melton further underscores the garment's luxurious positioning in the market. The pricing reflects the premium materials, craftsmanship, and the collaborative nature of the product, positioning it as a high-end fashion item.