Acqua di Parma Launches Cedro Virtuoso Eau de Parfum

Acqua di Parma has launched "Cedro Virtuoso" Eau de Parfum, a new fragrance that marks the brand's 110th anniversary and expands its esteemed Signatures of the Sun collection. This latest olfactory creation is designed to capture the essence of the creative process, symbolizing the transition from an initial idea to a fully realized emotional expression. The fragrance was developed by Master Perfumer Fabrice Pellegrin, who centered the scent around a unique co-infusion of Virginia cedarwood and hazelnut. This specific blend involves macerating dry cedarwood and rich hazelnut together for a period of 30 days, a technique designed to harmonize their distinct characteristics. The fragrance opens with the bright, zesty notes of Calabrian bergamot, providing an initial burst of freshness. This top note transitions into the heart of the perfume, which is characterized by a creamy, woody-gourmand profile. Here, the soft, rounded warmth of hazelnut is expertly balanced with the balsamic and structured facets of cedarwood, creating an enveloping and introspective aroma. The resulting scent is intended to evoke a sense of inner confidence and contemporary elegance. The visual presentation of "Cedro Virtuoso" aligns with Acqua di Parma's commitment to Italian craftsmanship and minimalist design. The Eau de Parfum is housed in the signature clear glass bottle of the Signatures of the Sun line, allowing the warm, golden hue of the liquid to be visible. The bottle is finished with a black cap and a simple black and white label. The campaign imagery for "Cedro Virtuoso" further emphasizes the connection between human artistry and natural materials. It features a sunlit design atelier adorned with handcrafted cedar totems, which visually echo the soft, rounded notes present in the fragrance's profile. The launch extends beyond the Eau de Parfum to encompass a comprehensive ritual of personal and home care. The collection includes a body cream, a hand and body wash, a scented candle, and a room diffuser, all designed to integrate the fragrance's warm atmosphere into daily life. Acqua di Parma, established in 1916, is an Italian luxury fragrance house known for its classic and sophisticated scents, often inspired by Italian landscapes and traditions. The Signatures of the Sun collection, launched in 2019, is a range of fragrances that explore the most iconic raw ingredients of perfumery, reinterpreted through the lens of modern Italian elegance. "Cedro Virtuoso" specifically highlights the versatility and sensory appeal of cedarwood, combined with the unexpected gourmand touch of hazelnut.