ABC and NBC to Broadcast 90 NBA Games Next Season

ABC and NBC will jointly broadcast 90 National Basketball Association (NBA) games during the 2026-27 season. This represents a 14% increase compared to the 79 games aired by the two broadcast networks in the preceding 2025-26 season. The expansion of NBA game broadcasts by ABC and NBC signifies a continuing industry-wide shift prioritizing live sports content over traditional scripted programming such as dramas and comedies. This trend is also evident in the increased airtime for unscripted shows and news programs across broadcast and cable networks.

The decision by ABC and NBC to increase their NBA game coverage aligns with a broader strategy observed across the media landscape, where live events, particularly sports, have become a crucial driver of viewership and advertising revenue. In an era of fragmented audiences and the proliferation of streaming services, live sports offer a unique proposition: appointment viewing that attracts large, engaged audiences in real-time. This makes them highly valuable to advertisers seeking to reach consumers. The NBA, with its global appeal and consistent popularity, is a prime example of a sports league that can deliver these benefits.

This move by the broadcast networks also reflects the evolving economics of sports broadcasting. Rights fees for major sports leagues have escalated significantly, and networks are seeking to maximize the return on these investments by increasing the number of games aired and optimizing their schedules. The 14% increase in games suggests a commitment from both ABC and NBC to leverage their NBA partnerships to bolster their primetime schedules and attract a consistent audience. The NBA, in turn, benefits from increased exposure on major broadcast platforms, reaching a wider demographic that may not subscribe to cable sports channels or dedicated streaming services.

The sustained growth in live sports programming is reshaping television schedules and content acquisition strategies. Networks are increasingly competing for the rights to major sporting events, leading to higher costs but also potentially higher returns. The NBA's agreement with ABC and NBC for the 2026-27 season underscores the league's strong position in the sports media market and its ability to secure significant broadcast commitments. This development is part of a larger narrative in the media industry where live content, especially sports, is becoming the cornerstone of traditional television's strategy to maintain relevance and profitability in the digital age.