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Nieman Lab2 min read

US Adults Show Declining Trust in Local News

Trust in local news organizations among U.S. adults has declined, with 70% now reporting trust compared to 82% in 2016, according to new data from the Pew-Knight Initiative. This shift suggests that local news may be increasingly susceptible to the same polarizing forces affecting national news media. While partisan divides in trust for local news have widened from 6 percentage points in 2016 to 14 points today, they remain smaller than those observed for national news.

Beyond trust, Americans' perception of the value of local news to their communities has also diminished. The percentage of U.S. adults who consider local news outlets extremely or very important to their community's well-being has fallen by 10 percentage points in the past year, dropping from 44% to 34%. This decline is particularly pronounced among Republicans, indicating a growing disconnect in how different political groups view the essential nature of local journalism.

These trends collectively point to a potential erosion of local news's unique position, which was once perceived as relatively insulated from the political polarization that has fractured trust in national news. The Pew-Knight Initiative's findings raise questions about the underlying causes, including potential impacts from evolving news consumption habits in a highly saturated information environment. The data does not provide a single definitive explanation but highlights a notable change in public sentiment towards local news sources.

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