'47 and Baskin-Robbins Launch Headwear Collection

'47, a headwear brand known for its sports-inspired apparel, has officially announced its inaugural collaborative headwear collection with Baskin-Robbins, the iconic ice cream and cake company. This partnership introduces a capsule collection that merges the distinct visual identities of both brands, with a particular focus on Baskin-Robbins' updated 2026 branding and its globally recognized signature ice cream flavors. The collection is set to launch on August 13, making its debut online and offering consumers a unique fusion of fashion and frozen treats.

The headwear designs are directly inspired by Baskin-Robbins' revamped 2026 logo and its characteristic color palette, which prominently features shades of pink and brown. This visual foundation is further enriched by motifs and color schemes drawn from several of Baskin-Robbins' most popular and iconic menu items. Specific ice cream flavors that have been translated into headwear designs include "Popping Shower," "Love Potion 31," "Caramel Ribbon," and "Chocolate Mint." These flavor inspirations are intended to evoke the sensory experience of enjoying Baskin-Robbins' diverse range of frozen desserts, appealing to both brand loyalists and fashion enthusiasts.

The collaborative lineup is executed across three of '47's signature headwear silhouettes, each offering a distinct fit and aesthetic. The "MVP" style features a raised front crown, providing a structured and classic look. The "CLEAN UP" silhouette is characterized by its relaxed fit and soft construction, designed for everyday comfort. Completing the collection is the "HITCH," a five-panel cap that offers a more modern and streamlined profile. In addition to adult sizing, the popular "CLEAN UP" style will also be made available in kids' sizes, extending the collection's reach to younger consumers and families.

This collaboration represents a significant step for both '47 and Baskin-Robbins, aiming to tap into new market segments and engage consumers through a cross-category partnership. '47, which typically focuses on sports-licensed headwear, expands its creative horizons by partnering with a beloved food and beverage brand. Baskin-Robbins, in turn, leverages its strong brand recognition and cultural presence to connect with consumers in the lifestyle and fashion space. The collection's release on August 13 signifies the culmination of planning and design efforts, bringing together the playful spirit of Baskin-Robbins with '47's expertise in headwear craftsmanship. The collection is available for purchase through '47's official online channels.