2027 Nissan Murano Price Increases, Loses Base Model

Nissan has announced pricing for the 2027 Murano, revealing a substantial increase for the mid-size SUV, which will now start at a higher price point than the outgoing model. The base S trim has been eliminated, meaning the Murano lineup now begins with the SV trim. This change results in an overall price increase for the vehicle, with the SV trim seeing a notable jump. Specifically, the 2027 Murano SV will have a starting MSRP of $38,415, which is $2,320 more than the 2026 Murano SV's starting price of $36,095. This price adjustment comes as Nissan aims to reposition the Murano within the competitive SUV market.

Beyond the price increase and the removal of the base model, certain trims of the 2027 Murano will also experience a reduction in standard features, even as their prices adjust. The SL trim, for instance, will become less expensive compared to its 2026 counterpart, but this cost reduction is accompanied by the removal of premium content. A significant feature no longer included as standard on the SL trim is the 10-speaker Bose premium audio system. This move suggests a strategic decision by Nissan to streamline offerings or adjust feature packaging across different trim levels to manage costs or align with market demand for specific amenities. The exact impact on other trims and their feature sets has not been fully detailed, but the changes to the SV and SL trims indicate a broader shift in the Murano's configuration for the 2027 model year.

The discontinuation of the base S trim and the associated price adjustments are part of Nissan's ongoing strategy to refine its product lineup and enhance its profitability. The Murano, a model that has been part of Nissan's SUV offerings for several years, is now entering a new phase with these significant changes. The competitive landscape for mid-size SUVs is intense, with manufacturers frequently updating their models to maintain market share and appeal to consumer preferences. Nissan's decision to increase the starting price and alter feature content on the Murano reflects these market dynamics and the company's approach to product development and pricing. Consumers looking at the 2027 Murano will need to consider the higher entry price and the revised standard equipment when making their purchasing decisions, potentially comparing it against other vehicles in its segment that may offer different value propositions or feature sets at comparable price points.