These new Amazon ads don’t just recommend products—they can make your purchases for you

Amazon launched Alexa+ Agentic Ads on its Echo Show devices this week, coinciding with the start of Prime Day, to integrate product discovery and purchasing directly into conversational interactions. This new ad format allows customers to move from viewing an advertisement to completing a purchase without exiting the conversational interface, facilitating transactions for items ranging from food orders to concert tickets. According to Charlotte Maines, VP of devices content and ads for Amazon, the goal is to enable advertisers to participate in high-intent moments that customers already engage with Alexa for, such as trip planning and dinner reservations. The initial rollout includes partnerships with Papa Johns for food purchases and musicians Beck, Jill Scott, and Omar Courtz for concert ticket sales. For example, a Prime member seeing an ad for a Jill Scott concert can ask Alexa for ticket availability, receive options for dates and times at nearby venues, select seating, and complete the purchase through Alexa, with tickets appearing in their Ticketmaster account. Amazon plans to expand partnerships with additional brands and services in the future.