‘There Has to Be Meat on the Bone’ to Create Long-Running Series, Executive Producers Argue at Monte-Carlo: ‘Follow the Stories You Want to Dig Into’

To develop a long-running television series, creators must establish a rich and expansive world with substantial narrative potential, according to executive producers speaking at the Monte-Carlo Television Festival. Michael Hirst, the creator of "Vikings," stated that a series requires "meat on the bone," implying a need for a subject matter that is "about real things" and possesses a depth capable of sustaining imaginative exploration, drawing a parallel to the literary approach of Henry James. Fellow panelist and "The Crown" executive producer Suzanne Mackie emphasized the importance of identifying compelling stories that creators are genuinely passionate about, suggesting that this intrinsic interest is crucial for the longevity and success of a series. She advised following "the stories you want to dig into," highlighting that personal investment translates into more engaging content for audiences. The discussion underscored that successful long-form storytelling hinges on the foundational strength of the narrative universe and the creators' sustained commitment to its exploration.