Microsoft Ads launches Product Explorer for catalog insights

Microsoft Ads launched Product Explorer this week, a new reporting tool designed to offer advertisers a centralized view of their product catalog's health and performance. This tool addresses the challenges advertisers face in managing large product feeds, which can obscure which items are eligible to serve, generate impressions, or are missing critical data. Product Explorer provides a searchable interface for an advertiser's entire product catalog, enabling users to filter products by attributes like SKU, title, GTIN, and product ID. Advertisers can readily identify which products are active, currently serving ads, and contributing to performance. The tool specifically flags eligibility issues, metadata gaps, and other factors that prevent products from being served, offering recommended actions and the ability to export filtered product lists for deeper analysis. By integrating feed diagnostics and performance reporting into a single platform, Microsoft aims to simplify the process for advertisers to make more products servable and to pinpoint underperforming inventory. Advertisers will benefit from searchable catalog reporting, product-level performance data spanning the past 30 days, issue detection, and actionable recommendations to enhance feed quality. This development is particularly relevant as retail advertisers increasingly prioritize feed quality amidst the rise of automated, product-based advertising, where catalog issue visibility directly impacts campaign reach and performance. Microsoft Product Liaison Navah Hopkins stated that Product Explorer should already be live in advertiser accounts.