Samsung Uses AI for Earbud Fit

Samsung is leveraging artificial intelligence and computational design to create more comfortable and personalized earbuds and wearable devices. Federico Casalegno, executive vice president of design at Samsung, explained that the company is using machine learning, digital modeling, and extensive data to address the challenge of fitting billions of uniquely shaped ears. This approach, which began to be implemented in the last few years, has significantly accelerated the design process for wearable products.

Previously, designing products like earbuds to accommodate the biomorphological data of a large user group could take up to a month for modeling. With the new computational design methods, Samsung can now complete similar simulations in as little as 10 minutes. This allows the design team to run thousands of simulations rapidly, utilizing millions of data points that were previously unmanageable. This efficiency directly contributes to faster product development cycles and enables greater product diversity within Samsung's portfolio.

Casalegno highlighted that this computational design strategy is not only improving the existing product line but also opening up new avenues for product innovation. Samsung's wearable technology segment, which includes smartwatches and smart rings alongside earbuds, is a significant contributor to the company's revenue, which exceeded $215 million in 2025. The executive vice president emphasized that this data-driven, AI-assisted design process is crucial for meeting the needs of a diverse global market and maintaining a competitive edge in the rapidly evolving wearable technology sector.