Google Ads automatically enrols advertisers in conversion-based customer lists

Google Ads is automatically enrolling eligible advertisers in conversion-based customer lists, with data processing set to commence on August 18. This change affects advertisers already utilizing both Enhanced Conversions and Customer Match who have not yet activated conversion-based customer lists. The feature aims to leverage first-party data for audience building, allowing advertisers to create more relevant segments and potentially enhance campaign performance without requiring new implementation steps. Advertisers do not need to take any action to be enrolled; Google will begin processing data and making these lists available within their accounts from August 18. These audiences can then be attached to campaigns and ad groups for targeting. Advertisers who wish to opt out must disable conversion-based customer lists in their account settings before August 18. This automated enrollment was first observed by Menachem Ani, Founder of JXT Group, who shared information about the update on X.