Google Ads API v24.2 adds AI transparency, stronger security and new reporting

Google Ads API v24.2 was released this week, introducing enhanced security, AI transparency features, and improved reporting for advertisers and developers. A key security enhancement is the support for multi-party approvals (MPA), requiring a second administrator to approve sensitive account actions like user invitations and access changes, thereby adding a layer of security for agencies and large organizations. The API also expands support for AI-generated content disclosures through new SyntheticContentInfo and SyntheticContentAttestation fields on assets and ads, enabling programmatic identification and labeling of AI-generated creative. This update aims to assist advertisers in preparing for the EU AI Act, which becomes effective on August 2nd. While developers can integrate these features now, advertiser attestation fields will be read-only until the launch of v25. Performance Max campaigns receive enhanced visibility with the ability to segment performance_max_placement_view reports by ad_network_type, offering advertisers a clearer view of ad placements across various networks. Additionally, the release enables YouTube brand channel linking via the API for stronger video campaign integrations and introduces a new landing page text generation option to automatically create text assets from a website's landing page. Google is also expanding experimentation tools with two new experiment types: COMPARE_CAMPAIGNS, allowing comparisons of multiple campaigns or types across up to five experiment arms, and a second type for testing text customization and final URL expansion.