Bennahmias Launches Watch Brand N3w5

François-Henri Bennahmias, formerly of Audemars Piguet, has launched a new independent watch brand named N3w5 under his company, The Honorable Merchants Group. The brand's inaugural collection is slated for its debut at the 2027 Dubai Watch Week, a significant event in the horological calendar. This move marks Bennahmias' return to the watch industry following his departure from Audemars Piguet in early 2023.

The N3w5 brand aims to offer a distinct perspective on watchmaking, with initial offerings expected to be priced starting at 20,000 Swiss francs. This price point positions the brand within the luxury segment of the watch market. The Honorable Merchants Group, established by Bennahmias, is dedicated to supporting and developing independent watchmaking ventures. The launch of N3w5 is the first major initiative under this group.

Dubai Watch Week has become a prominent platform for both established and emerging watch brands to showcase their latest creations and connect with collectors and industry professionals. The selection of this event for the N3w5 debut suggests an ambition to gain international recognition and establish a strong presence in a competitive market. Further details regarding the specific models and design philosophy of the N3w5 collection are anticipated closer to the 2027 event.