AI Needs Guardrails — the NO FAKES Act Can Create Them: Guest Post by Lyor Cohen and Harvey Mason Jr.

The "NO FAKES" Act of 2026, also known as the "Nurture Originals, Foster Art, and Keep Entertainment Safe" Act, aims to establish an intellectual property right that would allow individuals to authorize or block the creation of digital replicas of their voice and likeness. The Senate Judiciary Committee is scheduled to vote on advancing this bill on June 18, 2026. This legislation is intended to address the growing concerns surrounding the misuse of AI-generated deepfakes and unauthorized digital replicas, particularly in the entertainment industry. The act proposes a framework for consent and control over one's digital identity, which could significantly impact how AI is used to create synthetic media. Proponents argue that such guardrails are essential to protect artists, performers, and individuals from exploitation and reputational damage. The proposed law seeks to provide a legal mechanism for creators to maintain ownership and control over their digital representations, ensuring that their likeness and voice are not used without explicit permission. This initiative reflects a broader societal discussion about the ethical implications of advanced AI technologies and the need for regulatory measures to govern their application.